In a world where marketing funds are jointly invested by manufacturers and retailers, our experts manage the process, the marketing and the ROI.
Coop
With a majority of consumers turning to the web and mobile to research and shop for goods and services - now, more than ever, reaching shoppers locally means meeting them online.
How it works
Scope
We research the overall opportunity and size up the potential for Co-Op for both manufacturer and supplier in a given sector.
Construct
We develop the full program strategy, defining targets, outlining media channels and creative needs, setting pricing, and estimating likely returns.
Create
Our design and build capabilities allow us to produce any creative assets required for the Co-Op program.
Manage & Report
RAD Corporation manages the full execution and day-to-day operations for Co-Op programs, and we deliver ongoing, detailed reports to all Co-Op parties.
